Though it is a crude but common practice, retailers and various fashion magazines Photoshop models to create the perfect woman.
Recently Target.com got in trouble for photoshopping a model so bad a part of pelvic area was obviously missing.
In what state of mind did Target really think that no one would notice this butchering of the young woman’s body?
It is one thing to change the lighting or erase a few flyaway pieces of hair but to remove a woman’s crotch, shave down her hip and cut her arm width in half is a different story.
Not only is it wrong to alter photos the way the fashion industry does, but to promote it just to sell a swimsuit is horrible.
On top of the butchered images being in swimwear, the pictures in question were in the juniors department, meaning they were targeting young girls.
Target along with many others use this unethical method and only apologize for it if they even are caught.
Clothing distributors like Forever 21, Bloomindales and Ann Taylor need to learn to use authentic women instead of making up unnatural body forms.
When an image changes drastically just to create a false image of beauty, it encourages young girls to alter themselves to fit this projection of what beautiful is.
Whatever is healthy should be considered ideal not starved looking bellies and thigh gaps.
Although Target representative Evan Miller said, “It was an unfortunate error on our part and we apologize,” the apology reads more like their version of, “Our bad we got caught unlike the countless others.”
Perhaps now with Target’s blunder more people will look into the images on pages and see them for what they really are.
How does the fashion industry get away with falsifying images and selling it as an actual representation of the human body?
The woman in the magazine rarely looks the same way off the page.
Even though it is not uncommon to use a beautiful woman to sell clothes, it should not be common to digitally change the young woman.
If there were some sort consequence, even if it were minuscule, companies would at least think twice before they altered images.
Fashion advertisements need to take a page from photojournalism’s ethics book and put their eraser tools down.
As consumers, we should stand up and tell clothing companies and ad designers that distorting images is not what gets us to buy things.
How companies think unobtainable body types gets women to purchase clothes is positively psychotic and needs to end.
Enough is enough; selling clothes to women should not be about the model but the actual garment.